Looking at some media trends in the digital era
This post details some of the most significant changes in customer behaviours when it pertains to consuming media.
In the existing digital age, mobile phones have come to be one of the most prevalent tools that individuals are using to watch videos and gain access to media. Nowadays, many social media channels are providing limitless feeds of short, fast-paced videos, that are growing in popularity among smartphone users. In fact, statistics reveal that that internationally, mobile content consumption is on the rise, showing that short form media is among the fastest growing media trends right now. These platforms check here permit users to see a sequence of customised content and interact instantly, making these videos far more interesting and addicting than conventional content. Short form videos are also being used more frequently for news and instructional functions, not just for home entertainment. Consequently, this trend is shifting the way individuals are proactively seeking for and expecting to receive knowledge, in a much faster, much shorter and more accessible format.
With continuous shifts and advancements in the digital landscape, what are the current trends in media? Well, along with the rise of internet streaming platforms and short form video content, the way in which individuals are getting their news reports is also shifting. People are significantly turning towards internet news sources, rather than viewing television, to find out about current worldly affairs. Nevertheless, at the same time, due to a constant circulation of information, individuals are coming to be overwhelmed by substantial quantities of content. In response to this, news agencies are re-engaging viewers by making short form content that is more clear and easier to follow. These days it is common to see news channels that have sizeable followings on social media channels. This trend can be confirmed by the CEO of the fund that owns Euronews, for example. Using this approach has been very important for supplying people with dependable and authenticated news sources, in a style they can readily interact with.
Recently, with the rise of digital content, the way in which individuals consume media has evolved considerably. For many years, traditional tv was the main source of home entertainment for many people. However, after the advancement of internet streaming platforms, many audiences are averting from arranged tv, particularly among younger individuals. Instead, global media content analysis reveals that more people are buying memberships to streaming services, which strongly affirms the switch in audience intake habits. These services are popular for permitting people to watch the programs and movies they want, whenever they feel like it. Those associated with the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would recognise the popularity of streaming services as a prominent media consumption habit among viewers today. These changes show the move towards user-controlled viewing interests in the industry.